Thursday, October 22, 2009

Where are buyers coming from?

These statistics from the National Association of Realtors show that the majority of home buyers find your home on the internet. At a close second, they’re using an agent that they trust to find the right home for them.

This shows us that while we may still think that print advertising is the way to get the word out about your home, the truth is that people drive by and research homes on the internet almost 50% of the time, and find your home in the newspaper about 3% of the time. These numbers are powerful in that they show us where we need to be making our best efforts to market your home.

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